There is Design. and There is Context.

There is Design. and There is Context.
Thats all.

If you are Designer, (brand, graphic, architecture, product ....... fucking whatever  )
First of all, Understand Design.
Not with words, with your heart. Understand that spirit.
You should 'feel' it, not know it.

After that, start to understanding the context.
Before having the religion of design in mind,
You can't design anything and Your design isn't a design.

 

Find out about the people
at the time when the concept of 'design' was born and what they thought.